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Everything a social media team needs, in one place

Create and schedule, approve, answer, measure and report, for one brand or many, with AI where it saves time.

Get startedSee pricing
  • Facebook
  • Instagram
  • Threads
  • TikTok
  • YouTube
Illustration of a calendar with a pinned post and a clock

Create one post, tailored for every network

Write once, tailor the text per network and put it on the calendar. KariSMMa publishes it on time.

Explore Create and schedule
Little Ember CoffeeSwitch the preview between networks
@littleembercoffeePost
Sample post image: an illustrated pumpkin spice latte

@littleembercoffee Pumpkin spice is back, and this year the syrup is made in house with roasted pumpkin. Oat milk is free with every drink this month. #LittleEmberCoffee #NeighbourhoodCoffee

Little Ember CoffeePost

Pumpkin spice is back! This year our syrup is made in house with roasted pumpkin, and oat milk is free with every drink all month. Doors open at 7, see you for the first cup.

Sample post image: an illustrated pumpkin spice latte
Sample post image: an illustrated pumpkin spice latte

@littleembercoffee

The pumpkin syrup is made in house this year. Oat milk is on us all month. #pumpkinspice #coffeetok

Photo post

Tailor per networkSchedule
  • Create post: the formats Post, Carousel, Reel or Short, Story and Video

    One post, every network

    Each network keeps its own version and preview, so a short Threads post and a longer Facebook post come from the same idea.

  • Create post: a tab per network with each caption's length, above the Instagram preview

    Tailor per network

    One click rewrites the text for each network's length, line breaks and hashtags, in the brand's voice. Every version stays editable.

  • The calendar's Month, Week and List views above a weekend of scheduled posts

    A calendar you can move

    Month, week and list views. Drag a post to another day to reschedule it.

  • Create post: Save as draft, Send for approval and Schedule

    Published on time

    Facebook posts set 30 minutes to 28 days ahead go to Facebook's own scheduler and show in Meta Business Suite. KariSMMa publishes everything else on time.

Illustration of a pen with a red-orange sparkle

An AI assistant that knows each brand

KariSMMa's AI writes from the brand kit: its tone, audience, hashtags and the words it never uses. You edit everything it makes.

Explore AI assistant
  • Create post: the post text with the AI assist button

    Words

    Draft a whole post from a few words, write a caption set for every selected network, suggest hashtags and get a batch of content ideas for the brand.

  • Create post: media with Upload, From library and Generate

    Images, video and sound

    Make an image for the post, turn a picture or a line of text into a short video clip, add a voiceover and upscale a picture before it goes out.

  • Create post: the brand voice line under the post text

    Brand kits it reads for you

    Add a website and KariSMMa reads its logo, colours and language, then works out the voice, design style, audience and hashtags. No website? It reads the brand's social profiles and recent captions instead.

    • Claude
    • OpenAI
    • Gemini
    • Higgsfield
    • Magnific
    • Runway
    • ElevenLabs

    Points or your own keys

    AI actions on KariSMMa's keys cost 1 to 150 points. On your own keys they cost none.

Illustration of a post with a check mark badge

Client approvals without the email chains

Clients decide in the portal or through a link that needs no account, and you see every decision as it happens.

Explore Approvals and clients

Oat milk is now free

Sent by Omer, 21 hr ago

WaitingApproved
Fri 9 Oct, 12:00

Lucia (Little Ember)

Love it. Can we say "from Monday" instead of "now"?

Ask for changesApprove and scheduleApproved

Scheduled for Fri 9 Oct, 12:00

  • A post marked Waiting, with its publish time and networks

    Awaiting approval

    Every post waiting for a decision, in one tab. Asking for changes means saying what should change, so nothing is lost in a vague reply.

  • Awaiting approval with the Share approval link button

    Share links that need no sign-in

    A link for everything waiting, one week or one post. The client adds a name and email once, then decides post by post.

  • A client's comment on a post waiting for approval

    A seat for the client

    A Client approver sees only their brands: Awaiting approval, the calendar, reports and notifications.

  • Activity log

    Sample data
    • Lucia approved "Oat milk is now free"10:42
    • Omer sent 3 posts for approval09:15
    • Autopilot scheduled "Slow Sunday"08:00

    A record of every decision

    Every approval, change request and link is logged with who and when. Team comments with @mentions stay on the post.

Illustration of two chat bubbles with a heart

Every comment and DM, in one inbox

Facebook and Instagram comments, Messenger and Instagram DMs, one inbox per brand. Rules handle the routine.

Explore Inbox and engagement

Every message gets a label

  • maya.readsLead

    Can I book two seats for the latte art class?

    Private message

  • jonah.bakesQuestion

    Is the class OK for total beginners?

    Comment on Instagram

  • page.policy.supportScam

    Your Page will be disabled for violating community...

    Private message

  • Hannah K.Complaint

    Waited 15 minutes for a cortado on Saturday.

    Comment on Facebook

  • A private reply ready to send from the inbox

    Reply from one place

    Replies go out through Facebook or Instagram as normal replies. DMs follow Meta's 24 hour reply window.

  • The inbox list with Lead, Question and Scam labels

    Labels, spam and scam flags

    Question, Lead, Complaint, Support and Praise. Spam is flagged, and so are scams posing as Meta's policy team, before anyone clicks their link.

  • A private reply in the inbox with Draft with AI

    AI reply drafts

    An answer in the brand's voice for 1 point. It never sends by itself.

  • The inbox with Auto-replies and Automate

    Automations

    Reply in private or in public, send a DM, hide, like, label or notify the team. A rule never answers the same person twice in 12 hours.

Illustration of rising bars with an arrow

Insights you can show a client

Find the posts that worked and turn the month into a report the client understands.

Explore Insights and reports
Little Ember CoffeeSeptember 2026Sample data
People reached
35.7K
Reactions
4.3K
Reaction rate
6.7%
Posts published
27

Prepared with KariSMMa

  • Overview: followers, people reached and reaction rate

    Analytics, Posts and Accounts

    People reached, reactions, reaction rate and the best day to post, with every post's and every account's results. Every table exports to CSV.

  • A branded monthly report with its key numbers

    Branded client reports

    The month in plain words, with the brand's logo and colour on top. Client approvers open it in the portal.

  • Competitors

    Sample data
    • @harbourroasters18.4K5 a week
    • @thecornercup9.1K3 a week

    Competitors

    The competitor accounts you watch, with the followers, posting pace and engagement you record, next to the brand's live numbers.

  • Mention found

    Sample data

    sam.on.a.bike

    Best flat white in town, thank you #LittleEmberCoffee

    Listening

    Mentions of the brand's name or hashtags in comments on its Facebook and Instagram posts.

Illustration of a paper plane with a trail of hearts

Let the AI plan and write the week

Autopilot turns a brief into a week of posts with designs in the brand's style. You decide whether they wait for your approval or go straight onto the calendar.

Explore Autopilot

Autopilot fills the week

  1. MonPumpkin spice is back08:30Awaiting approvalScheduled
  2. TueLatte art class13:00Awaiting approvalScheduled
  3. WedBehind the bar15:30Awaiting approvalScheduled
  4. ThuChai season starts08:30Awaiting approvalScheduled
  5. FriOat milk is now free12:00Awaiting approvalScheduled
  6. SatSaturday latte art10:00Awaiting approvalScheduled
  7. SunSlow Sunday09:30Awaiting approvalScheduled
  • A post marked Waiting, with its publish time and networks

    Semi-auto: you approve

    The week's posts wait in Awaiting approval. Only approved posts are scheduled.

  • A week on the calendar with posts at their times

    Full-auto: it publishes

    The week's posts go straight onto the calendar and publish on their own. Change or remove any of them before their time.

  • Brand kit

    Colours

    Warm, hand-drawn

    Designs from the brand kit

    Each post gets a design in the brand kit's colours, logo and style, on Facebook, Instagram, Threads and YouTube Shorts.

  • Content plan

    Sample data
    1. MonAutumn menu launch
    2. WedMeet the barista
    3. FriWeekend latte art class

    Content plan

    For a campaign or a month ahead: a brief becomes a calendar of post ideas with text, scheduled in one go.

Illustration of three people, one with a shield

The right access for everyone on the team

Three roles cover an agency or a business: the owner runs the workspace, Managers do the work and Client approvers see only their brands.

Explore Team and roles

Who can do what

Runs the workspace: brands, plan and billing, AI keys, roles and invites.

  • Create posts and answer the inboxYes
  • Approve or ask for changesYes
  • See the calendar and reportsYes
  • Invite Client approversYes
  • Plan, billing, AI keys and rolesYes

Does the day-to-day work for every brand, without billing or AI keys.

  • Create posts and answer the inboxYes
  • Approve or ask for changesYes
  • See the calendar and reportsYes
  • Invite Client approversYes
  • Plan, billing, AI keys and rolesNo

Sees only their brands, and approves, asks for changes and comments.

  • Create posts and answer the inboxNo
  • Approve or ask for changesYes
  • See the calendar and reportsTheir brands
  • Invite Client approversNo
  • Plan, billing, AI keys and rolesNo

  • Owner

    • Plan and billing
    • AI keys
    • Roles and invites
    • Every brand

    Owner

    Everything: brands, the plan and billing, AI keys, roles and invites. The owner can delete brands and revoke any approval link.

  • Two brands in one combined calendar view

    Manager

    The day-to-day work for every brand: posts, calendar, inbox, insights and reports. Managers invite Client approvers but do not change roles, billing or AI keys.

  • A client's comment on a post waiting for approval

    Client approver

    Sees only the brands they are given: Awaiting approval, the calendar, reports and notifications. They approve, ask for changes and comment.

  • Activity log

    Sample data
    • Lucia approved "Oat milk is now free"10:42
    • Omer sent 3 posts for approval09:15
    • Autopilot scheduled "Slow Sunday"08:00

    Activity log

    Approvals, publishing, deletions, connections, rule changes, roles and invites, with who and when. Kept for two years, exportable to CSV.

What changes with one workspace

Without KariSMMa

  • A scheduler, a spreadsheet for approvals and a folder of screenshots for reports
  • Logging in and out of every client's accounts
  • Rewriting the same caption by hand for every network
  • Approvals chased by email and lost in threads
  • Comments and DMs spread across apps
  • A day spent building the monthly report

With KariSMMa

  • One workspace per brand: calendar, approvals, inbox and reports
  • Switch brands in one click, each with its own accounts
  • Tailor per network rewrites one post for each network
  • One link per week or post, and every decision logged
  • One inbox per brand with labels, scam flags and AI drafts
  • AI writes the branded report, ready as a PDF

And the rest of the toolkit

  • Media library

    Every brand's images and videos in folders, ready to drop into a post.

  • Listening

    Mentions of the brand's name or hashtags in comments on its Facebook and Instagram posts.

  • Competitors

    Competitor accounts and their numbers, next to the brand's own results.

  • Automations

    Rules that answer, hide, like or label new comments and DMs on Facebook and Instagram, with limits so nobody is spammed.

  • Brands and brand kits

    Logo, colours, voice, audience, hashtags, banned words and language per brand, read from the website or social profiles.

  • Notifications

    Messages waiting, posts to approve, failed posts and accounts to reconnect.

Works in Claude, ChatGPT and other AI apps

Plan the week, review approvals, answer comments and write reports from Claude, ChatGPT, Claude Code, Cursor or VS Code.

Set up AI apps

Bring every brand into one workspace

Free to start, no card needed.

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